York Fitness offers an amazing range of Gym Footwear and Running Shoes

York Athletics offers amazing Gym Footwear and Running Shoes

At YORK Athletics, we believe that the power of the fighting spirit can be used to redefine ourselves, inspire communities and change the future. We’re committed to motivating and celebrating the everyday fighter on their journey towards personal growth, balance and carving out a unique - and often powerful - path in life. To us that’s WORTH THE FIGHT.

YORK Athletics manufactures high quality unisex footwear that is built to perform and intentionally designed with a minimal aesthetic, making them versatile for any wearing occasion. Our signature sneaker, The Henry, was recently awarded ‘Best New Performance Gear’ from Men’s Health Magazine and has earned praise in Esquire, ESPN Wn’s, Hypebeast and Gear Patrol Magazine.

The YORK family has been manufacturing quality sportswear in New England for athletes and underdogs since 1946. Now in our third generation, YORK Athletics continues to design dependable, quality footwear with the same standards today.

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More about York Athletics

This article from york athletics will show you why they are worth considering

Proper shoe fit is a growing problem today. According to a study done by The Journal of Foot & Ankle Research, 63 – 72% of the participants were wearing sneakers that did not fit properly.

We conducted our own survey on proper fitting shoes in January, here’s what we learned:

56% of people had foot pain related to their sneakers not fitting properly
79% of people who purchased footwear online looked to size & fit comments made by other customers to determine which size will work for them
48% of people own performance sneakers of different sizes
65% of people end up returning their footwear because they did not fit properly.

Our feet deserve better. Your foot contains 26 bones, 33 joints, 107 ligaments and 19 muscles, pretty crazy, right? Our feet are a very intricate part of our body and the starting point for nurturing them is wearing proper fitting shoes so you can perform at your best mentally and physically. Not to mention preventing injuries like Achilles Tendinitis, Stress Fractures, Iliotibial Band Syndrome and Neuromas.

WHY CAN’T PEOPLE FIND PROPER FITTING SNEAKERS?

After 20 years in the footwear industry working on performance footwear, I think there are two reasons why fit has become such a big problem today.

1. Traditional footwear fitting methods are outdated. You know that weird contraption at shoe stores that measures the length and width of your foot? It’s called a Brannock Device -- sounds like a torture device, right? Well, it kind of is, because it does not measure foot shape, only length and width, and shape matters most when it comes to sneaker fit. Charles F. Brannock invented this device in 1925 while working at his fathers shoe store to measure feet and determine shoe size. Before that, foot measurement was done with a stick! But 95 years later, we’re still using the Brannock device, which does not factor in foot shape. This outdated fitting method is part of the reason over 60% of people are wearing the wrong size sneakers.

2. Rise in e-commerce. Second, more people are purchasing footwear on-line without trying them on first. We’re learning that many customers will compromise fit because they’re used to wearing the wrong size sneaker. A lot of people don’t want to deal with the hassle of returning or exchanging a purchase.

WHAT ARE WE DOING ABOUT PROPER SHOE FIT AT YORK?

We’ve been obsessed with fit from Day One because we know that fit is the baseline for performance. Our customers deserve better fit and as an independent footwear brand, we’re well poised to address it head on.

We engineered a proprietary last shape (those 3D molded looking shoe form things) with over 52 points of measurement that optimize for fit and comfort. There’s a saying in the footwear industry that ‘the last is first’ because every great pair of footwear starts with the last shape. While larger brands create thousands of different last shapes for thousands of different footwear styles, YORK Athletics focuses on refining 1 last shape and 1 style to optimize for fit.

We created the following four fit points to create the best fitting sneaker:

BALANCE. Precision fit in the forefoot promotes stability and balance. Our toe box shape is more round than oval, which allows toes to rest in a natural position which protects them and helps prevent injury.
COMFORT. Relaxed fit in the midfoot area results in a sneaker that fits more people. It accommodates a taller foot, as well as allowing volume in the instep area. A clever fit ratio that is the ultimate in comfort, promotes easy on / easy off and creates that ‘slipper like fit’ YORK Athletics is known for.
SUPPORT. Snug fit in the heel area promotes ‘heel lock down,’ which is critical in a performance sneaker to perform at your best. Our molded foam collar and sock-liner heel sidewall will keep your heel in place while you’re in motion, which also helps prevent injury.
OPTIMIZE FOR FIT. The upper construction on The Henry and The Frank styles were purposefully designed to optimize for fit on our last shape. This is why our footwear’s aesthetic is so minimal -- there’s absolutely nothing on the sneaker that distracts from fit…no straps, air bubbles, unnecessary patterns or big logos that can alter how the sneaker fits, naturally ‘wraps’ the foot, and doesn’t irritate.

THE FUTURE OF A PROPER SHOE FIT: YORK FIT FINDER

We’re very happy to announce a new fit technology to help find your best kicks: York Fit Finder. We’ve developed a web app that will allow our customers to measure their foot shape, length and width with a simple photograph in the comfort of their own home. With this foot scan data, we will be able to generate your recommended fit so customers can feel confident without having to try on the sneaker before purchase.

We’ll also be rolling out a ‘Fit Guarantee,’ allowing customers to try our sneakers for 30 days. If a customer is not completely satisfied with the fit and comfort of our sneakers, they can return or exchange them free of charge.

“A proper fitting sneaker is important, no matter what I’m doing,” said World Champion Gymnast & YORK Athletics Ambassador Aly Raisman. “From working out to traveling, to everyday activities, the support and comfort of my YORK Athletics sneakers are what make them so versatile."

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